3. Performance Management

AMO

The performance equation

Use when

Diagnosing why an individual or team underperforms before acting

AMO, shown as a grid of 3 parts: Ability, Motivation, Opportunity.

Ability

Can they? Skill, knowledge, fit; the training lever

Motivation

Will they? Incentives, purpose, fairness, consequences

Opportunity

May they? Tools, authority, time, process, information

Performance fails at the weakest term; multiply, don't add.

How to use it

The multiplication matters: zero opportunity times high ability is still zero. In unionized or process-heavy environments, Opportunity is the most common weak term and the least examined; where a collective agreement shapes the work, read it as part of the Opportunity term. Use before any performance conversation about a person: which term is broken?

Card details

Model type
Grid
Origin status
Established
Content last reviewed
28 July 2026

Origin

Established

AMO theory in strategic HRM; associated with Bailey, and with Appelbaum and colleagues, 2000.

Used in these workflows

Neighbouring models

NextGoal cascade

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